8 reasons Zara became a successful fashion brand
Zara was founded in 1975 by Spanish businesswoman RosalĂa Mera and her then-husband Amancio Ortega in Spain. It is part of the Inditex group, one …
London – Business – Branding
Zara was founded in 1975 by Spanish businesswoman RosalĂa Mera and her then-husband Amancio Ortega in Spain. It is part of the Inditex group, one …
Apple Inc.’s brand personality is often described as innovative, sleek, user-friendly, and sophisticated. The company has cultivated a brand image that is associated with cutting-edge …
Google is the most dominant and widely used search engine globally. It is known for its accurate and comprehensive search results. As an industry leader, …
A brand persona is the set of human-like characteristics and qualities that a brand or product is associated with. It is a way to personify …
Did you know? Marketing experts have found that the cost of attracting a new customer is estimated to be five times the cost of keeping …
A brand can either be a person, business or product. Just as companies have brands that define their identity and distinguish them from competitors, individuals …